Tuesday, August 14, 2012

Radio Business news

Lets do a quick look at some radio central news....

Geico, which has traditionally been radio’s biggest-volume advertiser each week, is back on top. Media Monitors reports that, after 18 consecutive weeks, The Home Depot slid to No. 4. Geico was No. 1 with 43,136 ads on radio last week, followed by Safelite AutoGlass and Wal-Mart.




Cox Media made a huge announcement that it would be selling off several radio and television properties, including its Birmingham and Greenville, SC clusters, which have high profile, well performing Urban outlets. Since then, there’s been a lot of talk among Urban broadcasters, asking, “Are there any African American broadcasters, or entrepreneurs, who could step up and buy these properties?” And if not, should we be concerned?

Cox Media made the announcement, that it will focus on larger markets and "cross-media collaboration,” meaning it’s selling off its radio and TV-only markets, including radio clusters in Birmingham, Greenville-Spartanburg SC, Hawaii, Louisville, Richmond and Southern Connecticut.

No comments:

Post a Comment