Radio Business news

Lets do a quick look at some radio central news....

Geico, which has traditionally been radio’s biggest-volume advertiser each week, is back on top. Media Monitors reports that, after 18 consecutive weeks, The Home Depot slid to No. 4. Geico was No. 1 with 43,136 ads on radio last week, followed by Safelite AutoGlass and Wal-Mart.

Cox Media made a huge announcement that it would be selling off several radio and television properties, including its Birmingham and Greenville, SC clusters, which have high profile, well performing Urban outlets. Since then, there’s been a lot of talk among Urban broadcasters, asking, “Are there any African American broadcasters, or entrepreneurs, who could step up and buy these properties?” And if not, should we be concerned?

Cox Media made the announcement, that it will focus on larger markets and "cross-media collaboration,” meaning it’s selling off its radio and TV-only markets, including radio clusters in Birmingham, Greenville-Spartanburg SC, Hawaii, Louisville, Richmond and Southern Connecticut.

Toyota Boy Grows Up.

Welcome to Media Mashup.  We look at everything from radio to TV to movies to commercials.
Some our observations will be at a local level, others national.

A good example of local advertising as in yocal advertising is Toyota of Greer.

Mark Escude - Toyota Boy

For the last couple of years Mark Escude has been doing their TV ads. Now, Mark is the son of the owner and in the beginning it was clear he HAD to be a relative...cause he wasn't a "professional" TV pitch man.  A haircut none of the three stooges would wear and a suit that looked like he stole from a stranger.


Two years later....he has improved quite a bit, gotten an adult haircut and, wait for it......his suits fit.  During this entire time he has sold a TON of Toyota's.  He has also proven me wrong.  I was sure there was now way he could be effective. To show you how wrong I was.....he sold us a 2012 Toyota Rav4.  :)