Monday, March 12, 2012

Toyota Boy Grows Up.

Welcome to Media Mashup.  We look at everything from radio to TV to movies to commercials.
Some our observations will be at a local level, others national.



A good example of local advertising as in yocal advertising is Toyota of Greer.


Mark Escude - Toyota Boy
For the last couple of years Mark Escude has been doing their TV ads. Now, Mark is the son of the owner and in the beginning it was clear he HAD to be a relative...cause he wasn't a "professional" TV pitch man.  A haircut none of the three stooges would wear and a suit that looked like he stole from a stranger.


Two years later....he has improved quite a bit, gotten an adult haircut and, wait for it......his suits fit.  During this entire time he has sold a TON of Toyota's.  He has also proven me wrong.  I was sure there was now way he could be effective. To show you how wrong I was.....he sold us a 2012 Toyota Rav4.  :)

26 comments:

  1. I just saw a commercial today and it said "Mark Charles" instead of Escude. Any reason?

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  2. I have no idea. I checked some spots I DVR'd Thursday, and they all slated Mark as Escude. I'll keep an eye out for other spots.

    Thanks for reading...writing. :)

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  3. I've seen the name changed as well. Charles is his middle name. He may be going to use that professionally.

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  4. Mark is the General Manager of the dealership.

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    1. And a complete asshole!!! He won't shut up for nothing! But would rather piss people off by adding more commercials! "HOW ABOUT THIS!!!!" Shut the hell up!!!!!!

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  5. Yea, Mark does a great job....I'll admit a few years back we made a little fun of him, but be has proven to all of us that he has what it takes. Yes, the haircut and suits have gotten much better.

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  6. Does he have a mute button????

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  7. I am so tired of listening to his commercials. They must be played every hour. Thank God for the mute button. Everyone I know uses the mute button when he comes on and would never think of buying a car from any of his dealerships. Why can't he be a little more professional rather than yelling "What about this?" and "How About That", and "You Won't Believe This". It is beyond belief. Does he know how foolish he sounds? What a jerk!!

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    1. Sounds as you’re the jerk to me pal

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  8. Loudmouth prick. Let me come into YOUR living room and scream at you while you're eating or trying to relax. you are a first class SOB

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    1. I believe anyone who uses language lake you are the real sob pal

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  9. I can only wish while you are shouting and people while they are watching tv, that a car would drive out of control and run your worthless loud mouth ass over

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  10. PLEEEEEASE take a damn hint and shut that man up!!!!! He is ruining our favorite television station! I would NEVER buy a car at these dealerships! And if I happen TOO come there, I would serious punch the guy if he even approached me! As I'm watching my show, the commercials came on, and the "F"-er played 3 commercials in a row, then a regular commercial aired, then the "F"-er played 3 MORE commercials in a row! Freakin seriously??? That's "F"n ridiculous!!! SHUT HIM UP!!!!!!!!!!!!

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    1. Try working for him. he is over your shoulder all day and gives you a dirty look every chance he gets. I hate working for him but it pays my bills

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  11. I just hate the way he pronounced Grrerr!

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  12. My wish is for the man to please develop laryngitis!! Those dealerships and Fox News have no clue what this man is doing to the viewers! Nor do they care! With all the complaints, it seems as tho they're showing more of dumbass!!!! I think he should be the "Topic of Discuss" on Fox News! They should have a vote on whether he stays or goes!!

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  13. "HOW ABOUT THIS" SHUT THE HELL UP YOU SOB!! WE HAAAATTTTTEEEEE YOUUUUUU!!!!!!!!!!

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  14. Why don't you shut the hell up ? UNBLEEBLE UNBLEEBLE. !!! Enough already you moron

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  15. How many dealerships does he advertise for? He's always on, and always sounds just as annoying for all of them. Glad I DVR most shows so I can fast forward the commercials.

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  16. His name is Mark Charles Escude. He is the General Manager at Toyota of Greer. His father (Mark Escude) is the majority owner of all the "Of Greer" stores as well as Chevrolet and Kia stores in Easley. You can get a great deal if you are a customer. Just do not work for them if you have a family, and you want to send any time with your family.

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    1. WISH I WOULD OF SEEN THIS BEORE I STARTED. 9-9 EVERYDAY WITH ONE DAY OFF A WEEK AND IT FUCKING SUCKS ASS

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  17. We call him one button bad hair.His suit never has
    been closed up correctly most times it's to big and some kid cuts his hair. sometimes he look like the mad magazine kid from years ago.

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  18. Yeah, the frat boy hairdo needs to go. And stop buying those suits from TJ Maxx. I cannot take him seriously. It makes me avoid any "____ of Greer" dealers. Fox must GIVE commercial airtime away.

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  19. Awww Mark is adorable.

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  20. HE IS THE WORST MAN ON THE PLANET TO WORK FOR!!! DO NOT WORK AT ANY OF HIS DEALERSHIPS!!!!!!

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  21. I worked for his Dad years ago, and he was a slave driver. Had no compassion for employees' families. Looks like his boy is a chip off the old block. Really disappointed to read the comments about him. I thought Mark may have changed the way he managed people and the hours he required them to work.

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